We are thrilled to announce the launch of our Africa Digital Trade Week starting with “Zhejiang” for the Eastern China Province. Starting from 30th June to 2nd July this 3-day event transpires on our virtual platform “Global Trade Week – VE”.

On June 30th, 2020, Zhejiang- Middle East & Africa Digital Trade Week officially is launched with an opening ceremony organized by the China Council for the Promotion of International Trade Zhejiang committee, co-organized by Zhejiang International Trade and Exhibition Co. Ltd and the MIE Group. 

For the opening ceremony, high-level officials from Zhejiang Sub-Council of CCPIT, MR Yuanbin Liu Vice minister & Ms Lan Zhao attend it as VIP speakers. Furthermore, Mr Baiming He from Zhejiang International Trade and Exhibition Co. Ltd, and Vice President of MIE Group, Mr.Khalid Sharif Al Awadhi from Director General of Dubai City Hall, Mr Sammy Karania from Kenya Import & Export Association also attend the opening ceremony.

This event is conducted in two phases. With more than 120+ Chinese Enterprise Representatives in attendance the entire exhibition is based on online platform "Global Trade Week" (GTW) empowered by MIE Group. GTW assists visitors to search in a live environment for manufacturers and products online, communicate with suppliers in real time, and book video meetings and conferences very conveniently.

With more than 430 brands of commodities from 100+ Zhejiang export enterprises exhibited during the event, the exhibition will bring together many famous enterprises for B2B matchmaking from sectors such as Home and Office Design, Furniture, Construction Machines, Interior Decor, Lighting, Doors & Window, Household Appliances and lots more. GTW will assist suppliers to showcase their range of products, communicate with visitors instantly, launch video conferences or start live screening. Purchasers can retrieve products and do real-time query for what they are interested in. This show is taking place in two phases with phase one starting from 30th June 2020 to 2nd July for Building Material & Sanitary Ware and phase two from 7th July to 9th July 2020 for Furniture & Household.

Zhejiang province has become a hot spot for foreign investment. In 2019 the growth of its foreign direct investment outpaced other coastal provinces in the first six months of the year. The Zhejiang province in China also has plans to raise its trade volume with Africa to $40 billion by the end of 2022 to account for at least 20 per cent of the total Sino-Africa trade. As one of the major export regions of China, Zhejiang continues to offer more favorable policies and assistance to exporters in order to support the steady growth of the economy as well as the region's high-quality development.